January 2019 - Present

Founder | Social Media Consultant

LiveSurface

March 2019 - Present

Account Supervisor

• Created new digital team social media measurement framework
• Refined social media approach for Boehringer Ingelheim; reduced organic content volume
• Boehringer Ingelheim: BIO 2019
• Created social media playbooks for The ALS Association, The Almond Board of California, Amicus Therapeutics, Editas Medicine, Intarcia Therapeutics
• Coordinated social media strategy and content development for Daiichi Sankyo

I was part of team and individual efforts that resulted in new business wins:

• Daiichi Sankyo, the second-largest pharma company in Japan, originally selected us to lead its global communications work. We then secured work in the U.S. and London to support the collaboration between Daiichi Sankyo and AstraZeneca on the FDA approval and launch of a new antibody drug conjugate treatment for metastatic breast cancer (MBC).
• Sandoz, a global leader in generic pharma and biosimilars within Novartis, selected our team as their global communications partner across the U.S. and Europe. We support corporate and product communications, as well as their innovative work around biosimilars.
• Pfizer, a global biopharmaceutical company, broadened our scope to include executive visibility programs for all the global franchise leads in biopharma. We work closely with our clients to ensure strategic integration and message consistency.
• Lundbeck, a global pharmaceutical company focused on brain diseases, engaged us to help transition its US social media presence between an exiting Social Media Manager and her replacement. This included the creation of a the communication team's first-ever social media playbook. The playbook captured many existing processes and protocols, streamlined all aspects of social media management, and refined or created new formats for things like paid social media, measurement, and reporting. The scope was expanded to ongoing social media consultation, including content strategy and paid social media execution.

November 2017 - March 2019

Digital Marketing Strategist

Primary Clients: Hanna Andersson, CareerBuilder, Dairy Management Inc., P&G, National Restaurant Association, Jim Beam, Hornitos, Disney Channel, Sam's Club

• Guided Hanna Andersson and CareerBuilder brand purpose creation; wrote final statements
• Developed social media strategy for CareerBuilder brand relaunch
• P&G CES 2019 strategy reached 10.4M social users, 250k Instagram organic impressions
• Directed development of Jim Beam’s real-time social content for 90th Academy Awards
• Led Hanna Andersson’s crisis management, social media training, seasonal marketing strategies
• Produced new business pitch workshop on “Being a Social Brand” for Hornitos
• Internal lead on paid social media planning and buying (Facebook Blueprint Certified)
• Planned social media and content efforts for #InstaGranny project

August - November 2017

Social Media Manager

• Served as Social Media lead for Sikich PR
• Social media strategy and pitch contributed to ZERONE Cosmetics new business win
• Created social media playbooks for BabyBjörn, Aquilon Energy, Metrom Rail
• Conducted daily community management of clients' social media pages
• Reviewed and produced content
• Shifted team and clients from awareness/engagement to deeper conversion and brand reputation goals

January - July 2017

Social Media Manager

Outcome Health produces educational content and sells advertising for a video network in doctor's offices that includes TVs in waiting rooms, and wall-mounted displays and tablets in exam rooms.

I was part of Outcome Health's first class of "Activators" - employees who joined following the company's rebrand from ContextMedia.

As Social Media Manager, I helped to define, codify, and activate the brand's voice and mission across social media platforms. This included the creation of an operating playbook and structure where one did not exist previously. Social media supported recruitment, executive communications, company milestones and announcements.

Like my role with Braintree, I once again built a social media foundation from the ground up. This included a social media playbook outlining many nuances, including channel roles and community management.

Social content supported company milestones and news, executive engagements, events, and more.

Paid social media efforts helped generate awareness and applications for job listings.

• Partnered with People team to bolster recruiting through employee advocacy and social media ads.
• Partnered with Marketing team to nurture warm and cold leads through social media ads.
• Refined skills in tact, diplomacy, maturity in relating and interacting within internal organization.
• Supported brand communication initiatives, direct marketing, and hiring.
• Created a structure and strategic playbook for every aspect of social media - from talent branding to lead generation.
• Managed all social media platforms and fostered collaboration with social platform executives.
• Assisted in creation of LinkedIn Life and Careers pages.
• Established social media playbook and paid strategy; revamped company social profiles
• Social ads generated 250+ job candidates and 70+ marketing acquisition leads
• Optimized social media profiles of 150+ employees and executives
• Supported brand communications: executive activity, events, awards, financial updates
• One of LinkedIn’s earliest clients using Life and Career Pages, Apply Tracking for hiring

October 2015 - January 2017

Social Media Manager

Braintree was well established at this point, and was in the process of merging its culture with its owner, PayPal, and its own acquisition, Venmo.

The marketing team was also established, but had gone through several social media managers without getting any strategy or process down on paper.

• Turned an oral history and set of passwords into a structure for all aspects of social media, particularly through the creation of a social media playbook.
• Supported tentpole marketing campaigns, brand awareness, and lead generation.
• Established social media playbook and paid strategy; revamped Braintree/Venmo profiles
• Visualized code project #Codeology earned Cannes Gold Lion, Bronze Clio, Reddit front page, and more
• Planned and executed #CodeForCoffee and #AcceptAnything experiential campaigns
• Replaced agency social monitoring contract with internal Support, saving $30k per quarter
• Led social monitoring, content planning for Venmo’s #PonyUp campaign and iOS 10 integrations

November 2014 - September 2015

Social Media Manager

Primary Clients: Shop Your Way, Tazo, BMO Harris Bank

In this role, I wore slightly fewer hats to focus on two main areas: social media strategy and paid promotion. I oversaw a community manager and partnered with account, media, search, and analytics specialists.

• Increased clients' focus on paid social media; optimized commercial touchpoints
• Produced agency POVs on social platform recommendations and trending topics
• Assisted with new business research, strategy and content development
• Led social media strategy, content development, and analysis for Shop Your Way and Tazo
• Partnered with media team to optimize over $150k in Shop Your Way spend of social, search, and display
• Consulted on market trends, media spend, and social media playbook for BMO Harris Bank
• Tazo Iced Tea digital campaign broke click-through record within first day of launch

Digital Marketing Strategist

Primary Clients: BP America, BP Global, CDW, SC Johnson (Glade), Jack's Pizza, McGraw Hill Education, Castrol, Ice Surge

On the social media team I wore multiple hats: serving as a planner, account manager, and strategist at once. Except for certain integrated accounts, we were typically armies of one or a few people, fulfilling the social media function and other needs.

This role exposed me to how great social media can be structured and executed. Individual clients had a greater focus on a particular social media nuance: influencer partnerships, content creation, community management, crisis communications, and analytics.

• Served in hybrid role as account manager, community manager, analyst, content coordinator, researcher, and planner
• Conducted competitive, consumer, and brand analyses
• Ongoing client media monitoring, new business development and digital strategy trends/best practice recommendations
• Member of BP's global social media crisis team, providing strategic coordination, and online response and support in the wake of the Deepwater Horizon oil spill; developed and managed social care strategies that shifted global advocacy for BP
• Jack’s Frozen Pizza summer campaign won Bronze Shopper Effie and Gold REGGIE awards
• CDW social influencer program on Pinterest drove over $100k in new product sales

Associate

September 2012 - November 2014

Primary Clients: SC Johnson (brand portfolio), SC Johnson (Glade), Depend, Poise, U by Kotex, BP America, BP Global, CDW

The Associates Program is a year-long rotational program. I was one of 28 selected from 2,000+ applicants to participate in 2012. Participants are full-time employees, experiencing different departments before deciding where they would like to focus their careers.

After working in Marketing Strategy, Consumer Product Sampling, International Account Management and Social Media, I joined the Social@Ogilvy team. I was client-facing on a variety of projects, and fully client-facing once I joined the social media team.

• Reviewed Glade creative, timelines, budget revisions, and global hub communications
• Validated SC Johnson and new business client objectives (e.g. market sizes, sales estimates)
• Conducted social media audits, recommendations for Quintiles and Medtronic
• Supported Associates Program efforts to engage prospective candidates and incoming hires