Overview
I have been fortunate and worked hard to build knowledge and value with a variety of teams.
Through this pursuit, I’ve been able to better understand my preferred working environment for creativity, and my best self.
I've had a portfolio career.
On the agency side, brand side, and spaces in-between, I've specialized in digital and social media. Nearly every role was a hybrid of strategy and account management.
I've worn many hats, including content creation, community management, and paid social media execution.
I have also attended many events, conferences, and training opportunities, such as a Hyper Island Master Class on Digital Acceleration.
March 2019 - Present
Account Supervisor
I was part of team and individual efforts that resulted in new business wins:
November 2017 - March 2019
Digital Marketing Strategist
Primary Clients: Hanna Andersson, CareerBuilder, Dairy Management Inc., P&G, National Restaurant Association, Jim Beam, Hornitos, Disney Channel, Sam's Club
August - November 2017
Social Media Manager
January - July 2017
Social Media Manager
Outcome Health produces educational content and sells advertising for a video network in doctor's offices that includes TVs in waiting rooms, and wall-mounted displays and tablets in exam rooms.
I was part of Outcome Health's first class of "Activators" - employees who joined following the company's rebrand from ContextMedia.
As Social Media Manager, I helped to define, codify, and activate the brand's voice and mission across social media platforms. This included the creation of an operating playbook and structure where one did not exist previously. Social media supported recruitment, executive communications, company milestones and announcements.
Like my role with Braintree, I once again built a social media foundation from the ground up. This included a social media playbook outlining many nuances, including channel roles and community management.
Social content supported company milestones and news, executive engagements, events, and more.
Paid social media efforts helped generate awareness and applications for job listings.
October 2015 - January 2017
Social Media Manager
Braintree was well established at this point, and was in the process of merging its culture with its owner, PayPal, and its own acquisition, Venmo.
The marketing team was also established, but had gone through several social media managers without getting any strategy or process down on paper.
November 2014 - September 2015
Social Media Manager
Primary Clients: Shop Your Way, Tazo, BMO Harris Bank
In this role, I wore slightly fewer hats to focus on two main areas: social media strategy and paid promotion. I oversaw a community manager and partnered with account, media, search, and analytics specialists.
Digital Marketing Strategist
Primary Clients: BP America, BP Global, CDW, SC Johnson (Glade), Jack's Pizza, McGraw Hill Education, Castrol, Ice Surge
On the social media team I wore multiple hats: serving as a planner, account manager, and strategist at once. Except for certain integrated accounts, we were typically armies of one or a few people, fulfilling the social media function and other needs.
This role exposed me to how great social media can be structured and executed. Individual clients had a greater focus on a particular social media nuance: influencer partnerships, content creation, community management, crisis communications, and analytics.
Associate
September 2012 - November 2014
Primary Clients: SC Johnson (brand portfolio), SC Johnson (Glade), Depend, Poise, U by Kotex, BP America, BP Global, CDW
The Associates Program is a year-long rotational program. I was one of 28 selected from 2,000+ applicants to participate in 2012. Participants are full-time employees, experiencing different departments before deciding where they would like to focus their careers.
After working in Marketing Strategy, Consumer Product Sampling, International Account Management and Social Media, I joined the Social@Ogilvy team. I was client-facing on a variety of projects, and fully client-facing once I joined the social media team.