Team

Outcome Health

Overview

Outcome Health recruiters were continuously stretched thin.

Social media ads and integrated efforts helped fill the candidate pipeline for core teams such as sales.

Integrated Efforts

• We were one of LinkedIn’s earliest clients using Life and Career Pages, and Apply Tracking for hiring
• I worked across teams to optimize the social media profiles of 150+ employees and executives. For example, elements like the “We’re hiring!” text in LinkedIn headlines

Paid Social Approach

• Chicago area, ages 27 - 45: this limit allowed us to reach audiences more than once, at less than $1K per ad
• Excluded companies that historically sourced low quality candidates
• Current and recent Job Titles that were most similar to the job listings
• Ads showed the real people who were leading and excelling in their respective teams, including those who interviewed candidates
• Ads were tested in multiple ways; it was more effective to run individual ads in individual campaigns, and to adjust ad creative (image, video)
• Facebook and LinkedIn were tested against each other. Interestingly, both resulted in quality candidates for sales roles, but LinkedIn was more effective for roles including leadership and media production.
• Many Facebook placements were quickly shut off due to performance, such as right-hand rail and marketplace.

Results:

• Social media ads generated 250+ job candidates