I worked across teams to optimize the social media profiles of 150+ employees and executives. For example, elements like the “We’re hiring!” text in LinkedIn headlines
Paid Social Approach
Chicago area, ages 27 - 45: this limit allowed us to reach audiences more than once, at less than $1K per ad
Excluded companies that historically sourced low quality candidates
Current and recent Job Titles that were most similar to the job listings
Ads showed the real people who were leading and excelling in their respective teams, including those who interviewed candidates
Ads were tested in multiple ways; it was more effective to run individual ads in individual campaigns, and to adjust ad creative (image, video)
Facebook and LinkedIn were tested against each other. Interestingly, both resulted in quality candidates for sales roles, but LinkedIn was more effective for roles including leadership and media production.
Many Facebook placements were quickly shut off due to performance, such as right-hand rail and marketplace.