#WorkCanWork

 

Team

Socialdeviant


Overview

CareerBuilder offers technology solutions for every step in the hiring process, with more services in one place than any competitor. However, job seekers and HR professionals alike were unaware of their offerings and the benefit of consolidating their technology solutions.

They instead went to platforms like LinkedIn, Glassdoor, and Indeed. This was not surprising because CareerBuilder had not conducted major advertising in a decade.


Goal

Reintroduce CareerBuilder in the modern world, where the definition of work has evolved by reinforcing that it is the leading technology brand in the HR marketplace.


Approach


Creative

Commercial: Full

Commercial: Lisa (Mirror: Facebook)

Commercial: James (Mirror: Facebook)


Results

x

Media Coverage

The Hollywood Reporter

“Our purpose at CareerBuilder is to help people build a life that works. Not some people. All people. People looking for jobs. And people looking to hire people who are looking for jobs. We will continue to advertise on programs that align with who we are and what we value.”

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