Digital Products | Safe Camp

Title

Social Media Audit Framework

Social media channels (e.g., look and feel, settings)
Digital and social mentions
Channel management activity
Social advertising
Employee and executive social activity

Social Media Playbook

A blueprint outlining strategy and process for every aspect of social media.

Content Calendar Template

A spreadsheet outlining annual key moments and considerations.

Content calendar structure
Evergreen vs. new content
Topic and hashtag considerations

Social Media Measurement and Reporting Framework

Frameworks and considerations for how to measure the impact of social media activity.

Framework of metrics that matter
Organic and paid social report templates
Framework for paid social metric analysis

Executive Social Media Framework

Recommendations for how to establish executives as brand representatives and thought leaders on social media.

Social media profile touchpoints
Thought leadership considerations
Content calendar and engagement structure

Employee Advocacy Framework

Considerations and recommendations for establishing an employee advocacy program.

Pilot program outline (e.g., start with a small group or committee)
Communication channels (e.g., email, LinkedIn alert)
Content details (e.g., topics, formats, distribution)
Tools to consider (e.g., LinkedIn Elevate, Bambu)

Social Media Recruiting and Talent Brand

Touchpoint opportunities and tactics per social media channel
Opportunities and tactics across the recruiting lifecycle (e.g., prospect, alumni)

Social Media Influencer Strategy

Research and identification considerations (e.g., audience engagement)
Common agreement templates
Instructions for influencers to follow (e.g., Facebook and Instagram branded posts)
Post-engagement considerations (e.g., maintaining the relationship)

Social Media Crisis Management Framework