Article Promotion on Social Media



  • Check if any employees are experts or passionate about the article topic, and would like to weigh in or write it themselves
  • Determine social media platforms to publish on
  • Determine if organic targeting should be set, or open to all audiences (likely all audiences in this case)
  • Ensure that article/page is written to accessibility guidelines, including ALT tags; incorporate accessibility tags when publishing social posts)
  • Identify the top 2 – 3 popular hashtags related to tea, and the top 2 – 3 hashtags related to a niche subtopic


  • Consider asking employees to share posts after they are published on social media (e.g., internal email and LinkedIn company alert)
  • Pin the article to the top of the timeline on Facebook, Twitter, and LinkedIn (if published to all three profiles)
  • Highlight the article in temporary social profile designs (e.g., header image); employees can do the same through a social media toolkit
  • Plan a paid social outline; this would be crucial if the article has numerical goals
  • As the article covers different nuances, there can be more than one social post that each highlight an individual nuance – while linking to the full article
  • Catalog the content for future usage. For example, it might be evergreen for a certain time of the year, or could live in an Instagram Story Highlight, Instagram Guide, Pinterest pin or elsewhere

Thank you for reading this note! If you found it helpful, please share it and follow or connect with me to learn more.

See more Field Notes here.

Connect with me on LinkedIn | Twitter | Substack | Medium | Pocket

Your cart