Brand Language

 
 

These are brands that make marketing look simple, but it takes work to refine a voice that is both distinct and easily understood.

I don't mean that these brands try to sound like a human being, like Wendy's.

Some people might say view some of the brands as "blands."

But I think these brands sound and feel accessible. Cool even.

I'm inspired by these brands and would love to work with them.

Billie

Brightland

Flamingo

Glossier

Harry's

Jeni's Splendid Ice Creams

Linhart

Liquid Death Mountain Water

Mailchimp

Ministry of Supply

Omsom

Parachute

Patagonia

REI

Twice

Warby Parker

Who Gives a Crap

Wild One

I'll continue adding to this list. Which brands do you admire?

Additional Reading

Building Brand Purpose

Why all internet lifestyle brands look the same

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