Brand Safety and Advertising


Blocking hate speech, misinformation, ad fraud, and more.

Questions to consider

  • How is our advertising placed?
  • Do we have placement controls, such as allow lists and block lists?
  • Do we have any additional checks and balances in place?
  • How do we know our results are valid?
  • Would your results decrease if we decreased our spend?
  • Review all controls with ad tech vendors
  • Review the entire publisher onboarding process

Sites to block from advertising placements (universal blocklists)

  • Breitbart
  • The Federalist
  • The Epoch Times
  • RT
  • GOP
  • MyMilitia[dot]com
  • OANN
  • OpIndia
  • Steve Bannon
  • The Gateway Pundit
  • The National Pulse
  • Trump campaign

Additional Reading

Check My Ads


Inside the chaos of brand safety technology

This kid is not flying a plane and we're not in control of our ads

Uber discovering they’d been defrauded out of $100M

Under the hood of a Criteo ad campaign

Joe Biden’s campaign has been unwittingly funding Breitbart all this time

So *that's* how Breitbart is still making money

Keyword blacklists: why our ad dollars aren't reaching the news

Brand values, where and how you choose to advertise

Future Proof: Why should brands care where their ads appear?

Tech platforms continue to let U.S.-based hate groups use them to make payments

Why every company should care about brand safety

Does anyone understand these Fortune 500 keyword blocklists?

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