- The creation of a new social media channel should be decided based on using a Social Media Channel Launch Toolkit
- On LinkedIn, a page admin can invite up to 100 connections to follow the page per month
- On other social media channels, and personal channels, a page admin and colleagues can publish content about the new social media channel
- Other marketing channels (e.g., email, paid media, paid social media, search, display, podcasts, guest features) are crucial to get the word out
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