How to be Social on Social Media


Campfire Stories

Perhaps many people have forgotten how to be social on social media.

Facebook, MySpace, LiveJournal…social media sites weren’t originally meant for people to show an idealized, curated version of their lives. A sort of digital monument to themselves.

But over time, that’s gradually what social media has become.

People have become more passive over time.

Scrolling through feeds of stuff. Content.

Publishing some content.

Giving the occasional like or share.

Depending on the topic, giving the occasional comment.

Or complaint. Or Message.

So what does it mean for a person or brand to intentionally be more “social” on social media?

Here are some things that come to mind:

  • Actual human interaction
  • Seeking out groups, communities, sites, forums
  • Seeking out specific topics (e.g., questions, keywords, phrases, hashtags)
  • Liking or voting on a post
  • Commenting
  • Having a discussion
  • Sharing a post or link
  • Trying to be helpful
  • Sharing a life or group update
  • Actually listening to, and speaking with, people
  • Actively working to build a structure and sense of community

Additional Reading

Social Media and Community


Real Talk - Slack App

Block Party




We're Not Really Strangers

Is Social Marketing Still….Social?

Online Platforms Have Become Chaos Machines. Can We Rein Them In?

The Basic Social Media Mistakes Companies Still Make

Fix Your Social Media Strategy by Taking It Back to Basics

To Get More Out of Social Media, Think Like an Anthropologist

Dr. Leigh George on Forces Over Frameworks

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