Influencer Criteria
Identifying Influencers
Brandwatch
Traackr
Tagger
Tracking Results
UTM codes and Pixels are a great way to monitor full funnel performance.
If an influencer tool like Tagger or other media tracking is used, it can integrate UTM and Pixel tracking from the influencers' content. This can connect to existing analytics tools like Google Analytics, and even create audience retargeting pools in Facebook Ads Manager, Google Ads & more.
Additional Reading
FTC Issues Rules For Disclosure Of Ads By Social Media Influencers
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
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