Influencer illustration

Influencer Program Considerations


Influencer Criteria

Identifying Influencers




Tracking Results

UTM codes and Pixels are a great way to monitor full funnel performance.

If an influencer tool like Tagger or other media tracking is used, it can integrate UTM and Pixel tracking from the influencers' content. This can connect to existing analytics tools like Google Analytics, and even create audience retargeting pools in Facebook Ads Manager, Google Ads & more.

Additional Reading

The FTC's Endorsement Guides

FTC Issues Rules For Disclosure Of Ads By Social Media Influencers

Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing

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