Integrating Social Media and Product Marketing

 

Considerations

  • Create a great product experience that makes people want to share it
  • A launch on Product Hunt is a good small test of the brand, because users will have many questions and comments even before checking out the product
  • Use cleverness or humor in product release notes


Additional Reading

SaaS Growth Tactics Database

Duolingo’s First Global Campaign Focuses on Making Language Fun (and a Bit Political)

Co.Lab | You Belong in Tech

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