Social Media, Accessibility and Inclusivity


Elements to remember

  • Closed captioning on videos
  • Open Captions
  • Audio descriptions
  • Image alt text
  • Alt text below or near an image/video
  • ASL interpretation
  • Motion reduction


  • oVertone includes text in post captions with instructions on how to use a product, and extra text with an image description, such as: "Image Description: oVertone's Extreme Green Coloring Conditioner on a green, blue, and yellow patterned background"

Additional Reading

Explore Access: Social Media Accessibility

Mismatch: How Inclusion Shapes Design

Inclusive Design for Social Media: Tips for Creating Accessible Channels

The Pursuit of Improving Accessibility on Social

Hey, accessibility is a lot of work!

How to convince company leadership to care about accessibility — a guide

Web Content Accessibility Guidelines (WCAG)

accessibe: Making websites accessible to people with disabilities

Contrast app

Stark app

Stark Resources Library

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