If you have a social media pixel installed on your website, other websites may attempt to hijack it for malicious purposes.
- Competitors may do this as a negative tactic to send bad data to your pixel.
- Some domains might try point to your IP address if you have an open IP. In other words, showing your site from their domain.
- Click injection: Bots from ad networks might also try to do this, even running scripts to "guess" the number combinations of a pixel ID. If they are successful, this can allow them to receive the attribution of your website traffic.
- If you have been reaching and growing awareness among a niche or specific audience over time, bad actors may try to get your traffic/audience as a shortcut for their own goals.
A consequence could be that if you are retargeting website traffic, if the pixel data is faulty, then you would be more likely to waste money on irrelevant audiences, or even bots.
If your social pixel is reporting that an unknown domain is sending data/events, then:
- Check to make sure it is not your domain
- Add it to your block list
- Make sure that your domain is verified
Facebook Domain Verification
About Domain Verification in Facebook Business Manager
Facebook Domain Verification: Link Ownership Control
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