The following statements and questions are meant to spark thinking and discussion, in order to refine fundamental components of social media.
I also have them available in a more interactive format as Spark Cards.
Social Media Playbook
Social Media Operations
Organic Social Media
Paid Social Media
Behind business problems are culture problems.
What are employees saying about the company on social media?
Where are employees discussing the company? Glassdoor? LinkedIn? Blind? Fishbowl?
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