Social Media Questions


The following statements and questions are meant to spark thinking and discussion, in order to refine fundamental components of social media.

I also have them available in a more interactive format as Spark Cards.

Social Media Playbook

Social Media Operations

Organic Social Media

Paid Social Media


Company Culture

Behind business problems are culture problems.

What are employees saying about the company on social media?

Where are employees discussing the company? Glassdoor? LinkedIn? Blind? Fishbowl?

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