Social media is not (usually) a matter of life and death.
But it can create a lot of stress for the brands and teams that work on it.
There are things we can do to be calm, kind, and thoughtful in managing social media. To make it (almost) stress-free.
I like to start by distilling social media strategy and process through a Social Media Playbook.
This is an evolving document or wiki-style site that encompasses all areas, functions, and nuances of social media activities.
In other words, the core building blocks of social media.
You can call that a blueprint, framework, system, OS, or something else. But I typically call it a Playbook.
By creating the Playbook, we have a starting point on paper for all crucial social media components.
Then, we can continue iterating and evolving each individual component.
Prioritization is important. It means that we can focus on things like customer service and business needs, over minor nuances like hashtags.
Prioritization shouldn't be ruthless. I believe that social media projects can balance what should get done sooner, and the smaller things that can get done along the way or later.
Strategy is not
Questions for Consideration
Shifting Into Strategy
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Saying "I don't know" doesn't reveal ignorance. It reflects confident humility. Insecurity drives us to pretend we have the answers. Confident humility gives us the courage to ask questions. You can't learn if you can't admit you have something to learn.Adam GrantFrom the book, Think Again
Why waste time say lot word when few word do trick?Kevin MaloneDunder Mifflin