- Paid social media: strategy planning, deployment, optimization
- Facebook-certified paid media planner and buyer
- Social listening
- 10 years of experience with specialization in social media through all of it
- Rounded experience in marketing disciplines in both agency and brand roles
- Experience of larger, complicated organizations. Know-how to navigate a complex org chart, get information to the right places, and be able to affect change.
- Calm, quiet listening - including during brand crises
- Listen hard, change fast
- Produce buttoned-up processes - don’t need to leave it to memory
- Edit, distill information and key points
- Passion for the discipline: a constant evangelist for social media excellence and digital transformation. I strive to educate, coach, and inspire.
- Enthusiastic but patient.
- An eye for meaningful insight: able to find the deeper significance of patterns in social metrics or mentions, and communicate this to teams.
- Team player: form good working relationships and build a network across the organization. You’ll find me at the coffee bar making new connections.
- Writing and presentation-building. Create succinct, reasoned, fact-based arguments and to persuade colleagues.
Business Intelligence / Project Management
Adobe Marketing Cloud
Workplace From Facebook
Visible Intelligence (Cision)
Facebook-certified Planning and Buying Professional
Social Media Pixel Installation