Skills and Software

 
  • Skills and Strengths

    • Paid social media: strategy planning, deployment, optimization
    • Facebook-certified paid media planner and buyer
    • Social listening
    • 10 years of experience with specialization in social media through all of it
    • Rounded experience in marketing disciplines in both agency and brand roles
    • Experience of larger, complicated organizations. Know-how to navigate a complex org chart, get information to the right places, and be able to affect change.
    • Calm, quiet listening - including during brand crises
    • Listen hard, change fast
    • Produce buttoned-up processes - don’t need to leave it to memory
    • Edit, distill information and key points
    • Giving
    • Questioning
    • Thinking
    • Passion for the discipline: a constant evangelist for social media excellence and digital transformation. I strive to educate, coach, and inspire.
    • Enthusiastic but patient.
    • An eye for meaningful insight: able to find the deeper significance of patterns in social metrics or mentions, and communicate this to teams.
    • Team player: form good working relationships and build a network across the organization. You’ll find me at the coffee bar making new connections.
    • Writing and presentation-building. Create succinct, reasoned, fact-based arguments and to persuade colleagues.
  • Business Intelligence / Project Management

    Adobe Marketing Cloud

    Airtable

    Asana

    Atlassian Confluence

    Basecamp

    Crystal Knows

    Demographics Pro

    Google Analytics

    Google Drive

    Klipfolio

    Mavenlink

    Microsoft OneDrive

    Microsoft SharePoint

    Microsoft Teams

    Monday

    Salesforce

    Slack

    Smartsheet

    Trello

    Workfront

    Workplace From Facebook

    Zendesk

  • Creative

    Adobe Acrobat

    Adobe InDesign

    Adobe Photoshop

    Canva

    Grammarly

    Microsoft PowerPoint

    Keynote

    Writefull

  • Content Management

    Buffer

    Canva

    Contently

    Flareon

    Mailchimp

    Percolate

    Spredfast (Khoros)

    Social Studio

    Sprinklr

    Sprout Social

  • Microsoft Office 365

    Excel

    OneDrive

    Outlook

    Notes

    PowerPoint

    SharePoint

    Teams

    Word

  • Social Media Listening

    Brandwatch

    Conversocial

    Hootsuite

    Social Studio

    Sprout Social

    Sysomos

    Talkwalker

    TweetDeck

    Visible Intelligence (Cision)

  • Paid Media

    Centro Basis

    Facebook-certified Planning and Buying Professional

    LinkedIn Advertising

    Twitter Advertising

    Outbrain

    Pinterest Advertising

    Snapchat Advertising

    Social Media Pixel Installation

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