Social Media and Employee Advocacy

 

Considerations

  • Social media onboarding for new hires (e.g., social media policy)
  • Formal social media advocacy program (e.g., social media council)
  • Social media toolkit for new and existing employees, including a combination of the following components
  • Phone and desktop wallpapers
  • Example social media posts throughout the year
  • Considerations for employee social media profiles, including copy and graphics (e.g., header images)
  • "We're Hiring" message in social assets and LinkedIn headlines
  • LinkedIn Company Page post notification feature for employees


Additional Reading

LinkedIn Social Selling Index

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