Social Media and Soft Power


You don't need to be the loudest voice on social media to leave the best impression.

I think that some of the most interesting people and brands on social media aren't publishing frequently, in high volume, or even saying much about themselves.


  • Empathy for yourself
  • Empathy for your audiences
  • Sharing a spotlight on others
  • Avoiding blame or conflict
  • Offering someone a step down
  • Letting people enjoy things
  • Not taking things (too) seriously

Additional Reading

How to be Social on Social Media

Finding Your Calm Space

Appreciating Jin's impressive social intelligence during interviews

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